Friday, January 4, 2013

How to create media content that engages the audience.


If you are as young as I am, you'd remember the days of Voltron, Thundersub, good ol' Sesame Street (where I learnt how to rhyme), even the Sunday-Sunday Tales by moonlight. And then there was G-force, Speed Racer and TerraHawks (Expect the unexpected-Tiger Ninestine). Those were days when choices were few & TV time was limited. Today choices have gone out of the roof (there's Ben10, Power Rangers, The Legend of the KungFu Panda, Dora the explorer, Samurai Jack and so on. (do you know any popular ones I missed out? Drop a comment!)

You will agree with me that it is getting increasingly difficult to watch, listen to decent things on TV or the radio these days. Everything seems to be punctuated with sex, lust, power & violence. If you are someone concerned about the atmosphere that the next generation grows in & the values they imbibe, you would like to screen what they engage thier minds with right? But the challenge is this, where can I get wholesome content?

Did you know that Tolkien and CS Lewis were friends? They both decided to do something about the state of print media, using fantasy literature, in their days. Oh, you don't know who those 2 guys are? JRR Tolkien wrote The Lord of the rings trilogy & Lewis wrote the 7 book Chronicles of Narnia. Both were a response to the desire to have imaginative stories that depicted redemption.

So here are some practical tips to creating media that is engaging yet full of values.

1. Use The bible; It is full of stories! Put yourself in the scenarios. What would have been your response? How would the character have acted/reacted if he/she were living in another timeframe?

2. Use fresh camera angles By viewing an issue from fresh angles, you present it in a new light. Tell the story from another person's point of view e.g. a third party, an onlooker. For example, if you were an investigative reporter following Joseph's story, how would you report it?

3. Real life stories or situations work well too. Focus on the values you'd like to teach & use the experience/story to project it.

4. Perfect the art of story telling

5. Make it believable. Hollywood sells make-believe like its true life. They use the right props-musical ambience, costume, special effects, etc

1 comment:

Revd Bamidele Oni said...

May the Lord help us to reclaim the world of our children from the perverse, crooked and evil indoctrinations from the media of this days.Who knows, the Lord may use you to put some brains together to begin to reverse the trend by developing media materials that have values, promote dignity and the fear of God which is the beginning of wisdom! Thank you for this.